Product Management and Analytics

I am always excited to find new ways to introduce analytics to my role in Product Management. I spent three days at the “Pragmatic Marketing Course” in Boston last week. Pragmatic Marketing provides a framework to bring profitable, problem-oriented products to market. They teach the process for building and marketing products that people want to buy.


I attended three of their courses: Build, Market and Launch. One of my favorite phrases from the course is “you’re opinion while interesting is irrelevant”. Everything you plan and implement for your products should be based on market data.

Birthday gift from Youtube

I hit a milestone this week and it wasn’t just my age. My Youtube video titled “Seven Strategies for Awesome Excel Dashboards” topped 40,000 views. (In fact, as of this writing, the video has been watched over 42,000 times)


I published the video on July 13th, 2014 (my birthday – one year ago). My company, Autotask, gives all employees the day off on their birthday – so I made good use of the day. I made the video to highlight many of the strategies that I used in building the Autotask Excel Performance Dashboards.

Autotask Performance Dashboards 3.0

The Autotask Performance Dashboard suite will be undergoing an upgrade both in capabilities and visual presentation. The next versions of workbooks – to be released in the month of August – will be upgraded to the Autotask new UI look and have theme options.


All workbooks will also be upgraded with the UI improvements, a version update notification, improved refresh and enhanced security. Individual workbooks will be upgraded with gauges, additional ITIL support, additional slicing capabilities.

Read further for more details…

Turbo-charge your excel dashboards to gain better insights [Webinar]

Friday Coffee

Webinar Info: Friday, Sept 16; 11 AM US ET / 8 AM PT ; Duration: 45 minutes
Register Here to Attend

Do you want to fine tune your workbooks to deliver your metrics that matter?

The Autotask Workbooks provide a full portfolio of trend charts, explore capability for easy analytics and the metrics that matter. They also include multiple configuration options to adjust the metrics which get displayed.

Join us for a fast-paced overview of some of the simple modifications you can make to the service and sales workbooks. Grab a cup of coffee and take 45 minutes with Autotasks Joe Rourke. He’ll demonstrate how to customize workbooks.